Examples of Cartoon Usage in the Healthcare and Medical Industry

Let’s say your marketing funnel is performing decently. Traffic’s coming in, leads are trickling through, and conversions... well, they’re happening—but nothing worth celebrating yet.

You’ve optimized the copy. You’ve tested the CTAs. Still, something’s missing.

What if the real issue isn’t your offer—but the way you’re telling your story?

Manga creatives offer a smarter, more visual way to bridge that gap.

They don’t replace your strategy. They amplify it.

And rather than interrupting the funnel, they flow naturally within it.

Manga is more than just visuals—it’s emotional storytelling, simplified messaging, and scroll-stopping impact all in one format. And it works across the entire customer journey.

In this guide, we’ll show you exactly how to integrate manga into your existing funnel—without blowing up what already works.

What Are Manga Creatives, Exactly?

Manga creatives are short-form, illustrated stories inspired by Japanese manga—but built for brand storytelling.

They’re not just for anime fans.

They’re not just for entertainment.

They’re crafted to stop the scroll, simplify complex ideas, and move people emotionally—so they remember your message and take action.

Think of them as your brand’s story—told in a way your audience actually wants to read and remember.

Why Manga Creatives Work in Modern Marketing Funnels

No matter how good your product is, most people won’t convert the first time they see it. You need a funnel that:

• Captures attention

• Builds understanding

• Earns trust

• Inspires action

Manga does all four—quickly and visually.

It makes your message easy to absorb and hard to ignore, especially in a feed full of forgettable ads.

How to Add Manga in Your Funnel

Manga creatives don't need to replace your entire strategy—they just need the right place in your funnel to shine. Below, you'll see how a single story can evolve across three key stages guiding your audience from interest to action through character-driven storytelling.

1. Top of Funnel (Awareness)

Goal: Capture attention and spark interest.

At the top of the funnel, manga creatives are perfect for telling short, relatable stories that reflect your audience’s daily frustrations or goals—without pitching your product outright.

Example: 

Sarah, a working mom, is shown waking up late. The house is a mess, her kids are running around, and she spills coffee on her shirt as she checks her overloaded calendar.

No product mentioned. Just empathy.

👉 Result: Curiosity. Emotional recognition. A reason to keep reading.

2. Middle of Funnel (Consideration)

Goal: Explain your offer clearly—without overwhelming.

In this stage, manga helps you educate through visual storytelling. Instead of dry explanations or long paragraphs, show your value through a character-led journey that simplifies the process.

Example:

Sarah sees an ad online for a daily planning app. In the manga, she downloads it and starts organizing her schedule in just a few taps. The next panel shows her calmly getting through the morning with clear reminders and less stress.

👉 Result: Understanding. Trust. Fewer objections.

3. Bottom of Funnel (Conversion)

Goal: Reinforce emotional payoff and encourage action.

Here’s where manga creatives can deliver a compelling “before and after” story. Use visuals to humanize the success your customer can expect—and anchor it emotionally.

Example:

Sarah is now smiling at her clean kitchen table, sipping coffee while her kids get ready for school—on time. Her phone shows her daily plan, neatly organized. The manga ends with her looking relieved and proud.

👉 Result: Clarity. Confidence. Motivation to take the next step.

Get Started Without Guesswork

You don’t need to write scripts or draw panels. At Kabuki Creatives, we help brands integrate manga into their funnels with purpose—combining authentic Japanese illustration with Western strategy to get real results.

We’ll help you identify where your funnel needs stronger storytelling—and deliver manga creatives that connect and convert.

Wondering how manga could align with your current marketing flow?

👉 Schedule a discovery meeting and let's discuss how to integrate manga storytelling in your marketing funnel—strategically and effectively.